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Founder & CEO
I grew up non-verbal. Now I spend my time speaking on international stages in Silicon Valley, training global organisations, and advocating for neurodiversity at work when delivering our programmes or appearing on the BBC. As an autistic ADHDer and founder and CEO of National Neurodiversity Training, I understand the opportunities and challenges of your neurodivergent employees and your managers and senior leaders who support them too..
I love helping organisations build confidence, manage legal risk, and create workplaces where people genuinely feel safe. My background is in clinical and forensic psychology - almost a decade with real-world experience in communication, autism, and disability - and I bring that depth into every training I deliver. I believe that when organisations truly understand neurodivergence it stops being a checkbox and starts being a part of your culture.
I have dedicated my career to advancing disability and neurodiversity. As Head of Disability at the University of York, I support close to 25,000 people in accessing learning and work. My academic background spans learning design, neurodiversity, and autism, and I've delivered education across the UK, USA, East Asia, and Africa. What drives me is the belief that with the right support, every person can thrive, and I bring that conviction to National Neurodiversity Training.
I am passionate about helping organisations create systems that truly work for everyone. Having led training programmes reaching over 20,000 people annually, I understand what it takes to drive meaningful change inside complex organisations. My PhD research examines how cultural norms and legal frameworks shape institutional responses and support for people with protected characteristics. I also volunteer as Chair of Trustees at a mental health charity, where I translate that same commitment into governance and impact.
To enable organisations to leverage neurodiversity as their greatest asset. We help you move from awareness to lasting behavioural change, creating a workplace where both neurodivergent employees and their leadership feel confident, capable, and aligned in driving business success.
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Our CEO, Iveta, is autistic and an ADHDer. Growing up non-verbal, she experienced first-hand what it felt like struggling at work.
What frustrated her most was the lack of practical knowledge. Managers who wanted to support their teams simply didn't have the confidence or tools. Employees who are scared to disclose or don’t know what support they need.
Plus, training that existed was theoretical, tick-box, and disconnected from how neurodivergent people actually experience work. Neurodiversity was seen as a separate to business success.
So she built something different: training rooted in lived experience, centered around your strategic objectives, and designed to create lasting, measurable behavioural change
National Neurodiversity Training redefined what successful neurodiversity learning looks like.
We created an approach that wins hearts and minds, engages all learners (even those with old-school mindsets), and shifts culture.
Our partnership with Data Literacy Academy showed what's possible with a programme that engages everyone. Working with their team, we designed and delivered learning that moved beyond awareness, equipping neurodivergent employees with the skills to understand their traits and managers with practical tools to recognise, support, and get the best from their teams in day-to-day work.
Managers reported a significant shift in confidence and employees in psychological safety and performance.
Our first major research collaboration came through a landmark partnership with Transport for West Midlands — the region’s first-ever study into neurodiversity and public transport, exploring how accessibility barriers affect access to employment. The research was endorsed by the West Midlands Mayor and helped shape policy and a custom training programme for West Midlands Metro.
“I’m proud we are working with partners at National Neurodiversity Training so we can take action with our staff to make our public transport safer, more welcoming and more accessible, delivering on my priority of improving journeys for everyone.” Richard Parker, West Midlands Mayor
In healthcare, we began working with NHS teams, bringing neurodiversity training to one of the UK's most complex and high-pressure environments. Our approach demonstrated that even in large institutional settings, measurable improvements in psychological safety are achievable.
Our CEO was awarded the ‘Future of Enterprise’ by the Chamber of Commerce in recognition of National Neurodiversity Training’s impact supporting enterprises to achieve business success by supporting neurodiversity.
National Neurodiversity Training took to the stage at an international business conference in Silicon Valley, bringing the case for neurodiversity to a global audience of investors, founders, and senior business leaders.
We met with senior figures from Meta/Instagram, Samsung, and SoFi, and more. Even amid shifting political climates around DEI, neurodiversity remains a board-level priority but is simply renamed to “employee experience”. The language is evolving, but the commitment isn’t. If anything, the commitment to neurodiversity was even bigger, thanks to recognising that it’s directly correlated to performance.
Our CEO was also invited to speak alongside the University of Birmingham Vice-Chancellor to celebrate the university's 125th anniversary, sharing our perspective on the future of work, innovation, and what it means to build organisations where everyone can contribute fully.
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National Neurodiversity Training’s approach was built to travel across sectors, and our results proved it. We worked with Arcadis, one of the world's leading engineering consultancies, and achieved a 33% improvement in the psychological safety of neurodivergent employees.
“This was so very helpful; I now have actionable takeaways. Being neurodivergent can often feel lonely, but thanks to this I feel more supported at Arcadis and connected to colleagues who are all over the world.” - Neurodivergent Learner at Arcadis
In higher education, we partnered with the University of Birmingham to deliver a first-of-its-kind, institution-wide programme, engaging 300 managers across the UK and Dubai in lived-experience-led training designed to turn awareness into sustained behavioural change.
When the BBC wanted to explore what genuine workplace change looks like in practice, they came to National Neurodiversity Training. Our CEO was featured on BBC TV and radio on multiple occasions, bringing the neurodiversity at work conversation to the UK public and reinforcing that this is no longer a niche concern; it's central to how the best employers attract and retain talent.
Hospitality is one of the UK's largest employers. Research suggests that as many as 1 in 2 people working in hospitality may be neurodivergent, and employee tribunals are at an all-time-high in this sector.
Thanks to hospitality’s key focus on customer experience, employers have the right environment to mirror this culture internally.
National Neurodiversity Training has partnered with Popeyes UK to deliver a comprehensive neurodiversity programme across their C-suite, people, and management teams - bringing the same lived-experience-led approach that's driven measurable change in other sectors, into one of the world's most recognised hospitality brands.
In an industry built on people and culture, getting neurodiversity right is acompetitive advantage.
Reach out today to learn how our solutions can reduce turnover, boost productivity, and ensure compliance.
